Implementasi Framework Laravel dalam Optimalisasi ECommerce Penjualan Produk pada Pabrik Tahu RZP Kudus

Abstract

Advances in digital technology encourage MSMEs to transform by adopting technology-based systems, including in the sales process. RZP's Tofu Factory faced challenges in managing sales manually, which led to problems such as unintegrated data, slow transactions, and difficulties in analyzing data in real-time. This research aims to design and develop a website-based e-commerce system using the Laravel framework to improve the sales performance of RZP Tofu Factory products. In this study, the approach used is the waterfall method which consists of the stages of needs analysis, design, implementation, testing, and maintenance. Testing is carried out using the blackbox testing method to ensure that every function in the system can run according to the purpose. The findings of the study show that the e-commerce system developed is able to integrate the entire sales process, facilitate data recording, speed up transactions, and generate real-time sales reports. In addition, this system can also expand market reach by utilizing digital platforms. The implementation of the Laravel framework has proven to be effective in providing optimal performance and flexibility for system development.