PENGARUH PEMASARAN ONLINE TERHADAP KEPUTUSAN PEMBELIAN PRODUK
Article Sidebar
Main Article Content
Abstract
Progress increasingly global information technology caused a change consumer behavior in buying products. Consumer demand services online marketing viathe Interneteasy, fast and can beaccessed from anywhere and anytime without being tied down at work globally. Basically, consumers always want the convenience if you want to buya product. All they wanted was an advertising information over the Internet canbe accessed from anywhere around the world and at anytime available at the time they need a product. Company, especially marketers realize that they currently can not depend on traditional marketing. To be able to increase sales volume then should marketer be able to implement an advertising program that is the internet with online marketing. By implementing this program is expected to help companies get more profit. The purpose of this paper is to determine whether advertising and marketing programs over the Internet can influence purchasing decisions
of internet user sin buying a product.
Downloads
Article Details
References
2. Kotler, Philip dan A.B Susanto.(2000).Manajemen Pemasaran Indonesia.”Analisis Perencanaan, Implementasi dan Pengendalian”,Buku 1, Jakarta Salemba 4.
3. Kotler, Philip. (2004). Manajemen Pemasaran, Edisi Milenium, Jakarta: Prahalindo.
4. M. Suyanto. (2007). Marketing Strategy Top Brand Indonesia. Yogyakarta: C.V Andi Offset.
5. Sumarwan, Ujang. (2003), Perilaku Kosumen : Teori dan Penerapannya dalam Pemasaran. Jakarta: Ghalia Indonesia.
6. Assauri, Sofjan.(2004). Manajemen Pemasaran “Dasar, Konsep, dan Strategi”, Cetakan 7. Jakarta: PT.Raja Grafindo Persada, Jakarta.
7. Armirinta, Viken (2010). Pengaruh Program Periklanan dan Pemasaran melalui E-mail di Internet Terhadap Keputusan Pembelian Produk UKM Pada Sektor Kerajianan (Handycraft), Sepatu dan Sandal, Mainan Anak dan Pakaian di Wilayah Depok. Skripsi.Depok: Universitas Gunadarma.
8. Adriani. Lina (2008). Pengaruh Pelaksanaan Periklanan Melalui Interent dan Pemasaran Melalui E-mail Terhadap Pemrosesan Informasi Serta Ipmlikasinya Terhadap Keputusan Pembelian Produk Farmhouse pada PT.San Miguel Indonesia wilayah Depok- Bekasi. Skripsi. Depok: Universitas Gunadarma.
9. BoT. 2005. What is the Internet Marketing ???. Brand of Think – wordpress.com.
10. Detik.com.2008.Sekilas Online Marketing. Digital Life Detikcom – Info melalui Iklan.