UI/UX Design of Jepun Bali Store Product Ordering Application Using Design Thinking Method

Abstract

The internet as a form of technological advancement continues to develop every year and has a great influence on human activities, including in terms of sales. The Jepun Bali Store, which sells products typical of Hinduism and Balinese customs, markets its products online with Instagram, Facebook, and WhatsApp. Instagram and Facebook are used to display the catalog, while WhatsApp is used for order communication. However, this system is considered less efficient because customers have to switch applications to view products, ask questions, and order. Stock and price information is not available in real-time, and the ordering process is still done manually, making it difficult for customers. From the manager's side, manual order recording risks creating errors, while admins are often overwhelmed with handling queries across multiple platforms, which impacts customer satisfaction. This research aims to simplify the transaction process, speed up services, and increase efficiency by applying the Design Thinking method. This method helps in understanding the needs of the user, structuring problems, and producing solutions through systematic stages. The results of the design test using the System Usability Scale (SUS) method with 30 respondents obtained a score of 88.5833 out of 100, included in category A (Excellent) and considered acceptable.