Focus and Scope

Jurnal Manajemen Retail Indonesia (JMARI) is a peer-reviewed scholarly journal dedicated to advancing knowledge, empirical research, conceptual studies, and innovative practices in retail management and business, particularly in response to developments in the economic, technological, and consumer environments. JMARI provides a scholarly platform for academics, researchers, students, and practitioners to disseminate original research findings and innovative ideas that contribute to theoretical advancement, managerial practices, and the competitiveness of the retail industry at national and international levels.

JMARI encourages interdisciplinary research integrating management, marketing, economics, digital technology, and entrepreneurship to examine and address emerging challenges in the retail industry. Its primary focus encompasses retail business transformation, digital commerce, consumer behavior, marketing innovation, operational management, human resource development, and business sustainability in an increasingly dynamic marketplace.

The scope of JMARI includes, but is not limited to, the following areas:

  1. Retail Management and Strategy: retail strategic management, retail business models, store management, business development, market expansion, and competitive advantage.
  2. Retail Marketing and Consumer Behavior: retail marketing strategies, consumer behavior, customer experience, customer loyalty, brand management, promotional strategies, and marketing communications.
  3. Digital Retail and E-Commerce: e-commerce, omnichannel retailing, social commerce, mobile commerce, digital transformation, artificial intelligence applications, and technological innovation in retail businesses.
  4. Retail Operations and Supply Chain Management: inventory management, retail purchasing and merchandising, procurement, logistics, distribution, supplier management, and operational efficiency.
  5. Customer Relationship Management and Retail Services: customer relationship management, service quality, customer satisfaction, service personalization, and customer experience management.
  6. Retail Human Resource Management and Organizational Behavior: human resource management, employee competencies, productivity, leadership, organizational culture, and workplace behavior in the retail industry.
  7. Retail Entrepreneurship, MSMEs, and Business Innovation: retail entrepreneurship, micro, small, and medium-sized enterprises (MSMEs), franchising, product innovation, and adaptive business model development.
  8. Retail Economics, Finance, and Business Performance: retail economics, market behavior, financial management, sales performance, profitability, productivity, and business performance measurement.
  9. Retail Analytics and Business Intelligence: customer data analytics, big data applications, business intelligence, demand forecasting, sales analytics, and data-driven decision-making.
  10. Sustainable and Responsible Retailing: retail business sustainability, responsible consumption and production, ethical business practices, waste reduction, and social and environmental responsibility.

JMARI welcomes original quantitative, qualitative, and mixed-methods research, case studies, applied research, and conceptual or theoretical papers that demonstrate a sound scholarly foundation and a clear academic contribution. Submissions are expected to employ appropriate methodologies, present systematic analyses, provide critical discussions, and offer theoretical and/or practical implications for the advancement of management knowledge and retail industry practices.

JMARI prioritizes original manuscripts that demonstrate a strong alignment with the journal's focus and scope, contribute to the advancement of knowledge, and provide meaningful insights for academics, policymakers, and business practitioners. Manuscripts that satisfy the initial editorial requirements are considered for editorial assessment and peer review in accordance with the journal's publication policies and ethical standards.

Through this focus and scope, JMARI is committed to serving as a scholarly platform that advances research, managerial innovation, digital transformation, and the development of competitive, adaptive, inclusive, and sustainable retail business practices.